ZELIENOPLE — A change to a borough ordinance regarding temporary signs used to promote businesses won't go into effect until alternative means of advertising are secured.
The conditional change to the ordinance was approved unanimously by borough council on July 29.
The changes were introduced earlier this summer, with borough officials deeming it necessary as business expands in town.
More businesses are opening off Main Street, and some place signs at the corners of borough intersections — notably at East Spring and East New Castle streets — directing traffic to their stores.
The changes aimed to put restrictions on where businesses could place the signs, requiring them to remain on a business' property and be within 6 feet of an entrance.
The borough maintains the discretion to ask businesses to remove signs during events or other times when full use of sidewalk space is needed.
Shelly Kaltenbaugh, the borough's code enforcement and zoning officer, reported she had received no feedback on the proposal after it was advertised.
In discussing the changes in June, council asked for alternatives to be found, including the use of wayfaring signs directing people toward businesses off Main Street.
On July 29, council members said they were hesitant to approve a change to the ordinance without the wayfaring signs in place.
Councilwoman Mary Hess said she didn't want to approve a change that could have a negative impact on borough businesses.
Hess proposed passing the ordinance change with the caveat that it does not take effect until wayfaring signs or other alternatives are secured. The motion was unanimously approved.