Sign ordinance changed, but won't take effect right away

August 7, 2019 Cranberry Local News

ZELIENOPLE — A change to a borough ordinance regarding temporary signs used to promote businesses won't go into effect until alternative means of advertising are secured.

The conditional change to the ordinance was approved unanimously by borough council on July 29.

The changes were introduced earlier this summer, with borough officials deeming it necessary as business expands in town.

More businesses are opening off Main Street, and some place signs at the corners of borough intersections — notably at East Spring and East New Castle streets — directing traffic to their stores.

The changes aimed to put restrictions on where businesses could place the signs, requiring them to remain on a business' property and be within 6 feet of an entrance.

The borough maintains the discretion to ask businesses to remove signs during events or other times when full use of sidewalk space is needed.

Shelly Kaltenbaugh, the borough's code enforcement and zoning officer, reported she had received no feedback on the proposal after it was advertised.

In discussing the changes in June, council asked for alternatives to be found, including the use of wayfaring signs directing people toward businesses off Main Street.

On July 29, council members said they were hesitant to approve a change to the ordinance without the wayfaring signs in place.

Councilwoman Mary Hess said she didn't want to approve a change that could have a negative impact on borough businesses.

Hess proposed passing the ordinance change with the caveat that it does not take effect until wayfaring signs or other alternatives are secured. The motion was unanimously approved.

J.W.  Johnson Jr.

J.W. Johnson Jr.

J.W. Johnson Jr. is the bureau chief of the Cranberry Eagle. Johnson is a native of Bellaire, Ohio, and graduated from Bellaire High School in 2004. He is a 2009 graduate of Ohio University in Athens with a bachelor of specialized studies degree in English and journalism. While there, he served as a reporter and editor at The Post, the university’s student-run, independent newspaper. In 2009, he was hired as a reporter for The Intelligencer and Wheeling News-Register in Wheeling, W.Va. Over the course of eight years, he also served as Marshall County bureau chief, city editor and news editor. He also won two first place West Virginia Press Association Awards for his reporting and design work. He and his wife, Maureen, live in Carnegie.